1.0JW Playerhttps://jwplayer.comJW Playerhttps://jwplayer.com/blog/author/jw-player/rich600338<blockquote class="wp-embedded-content" data-secret="fsMtFvNLST"><a href="https://jwplayer.com/blog/tentpole-events-contextual-advertising/">Contextual Video Advertising: Calendar of Tentpole Events for 2022</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://jwplayer.com/blog/tentpole-events-contextual-advertising/embed/#?secret=fsMtFvNLST" width="600" height="338" title="“Contextual Video Advertising: Calendar of Tentpole Events for 2022” — JW Player" data-secret="fsMtFvNLST" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://jwplayer.com/wp-content/uploads/2022/12/contextual-video-ad-targeting-calendar.jpg1200630In 2021, the prevailing, cookie-based programmatic targeting solutions were challenged and new methodologies were tested, particularly contextual video advertising. As advertising dollars continue to shift into mediums beyond traditional ads, these new contextual targeting methodologies are expected to increase further this year. Marketers and advertisers looking to reach new, better audiences, can utilize contextual advertising […]