1.0JW Playerhttps://jwplayer.comJW Playerhttps://jwplayer.com/blog/author/jw-player/rich600338<blockquote class="wp-embedded-content" data-secret="RldhP6TBOE"><a href="https://jwplayer.com/blog/contextual-targeting-brand-safety-oracle-2020/">Marketers Need True Contextual Targeting and Brand Safety for Video – Here’s What JW Player has planned for 2020</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://jwplayer.com/blog/contextual-targeting-brand-safety-oracle-2020/embed/#?secret=RldhP6TBOE" width="600" height="338" title="“Marketers Need True Contextual Targeting and Brand Safety for Video – Here’s What JW Player has planned for 2020” — JW Player" data-secret="RldhP6TBOE" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Advertisers have long recognized the value of aligning their ads to relevant content in brand safe environments. For video, this is even more critical given the compelling nature of that medium. However, having your creative being shown alongside inappropriate content on a social media platform or website not only limits Return On Ad Spend (ROAS) […]